Labour mocked for doing ‘cringe’ Trump impression at conference

Labour has gone into its 2025 Conference rocked by so many scandals that it’s hard to keep track. So far, it looks like their plan is to distract from these scandals by embroiling themselves in even more at Conference. It’s a very Trumpian plan, which is fitting, because that’s not the only way Labour is imitating Trump. Enter ‘build, baby, build’:

‘We are going to build baby build’

Housing Secretary Steve Reed has confirmed construction on three new towns will start before the next general election with Tempsford, Leeds South Bank and Crews Hill identified as the most promising siteshttps://t.co/eKwSH6vfPq pic.twitter.com/mkKqPWzAQe

— BBC Breakfast (@BBCBreakfast) September 28, 2025

‘Drill, baby, drill’

Trump is well known for crying “drill, baby, drill” to promote the continued use of fossil fuels:

Donald J. Trump seems to think he invented the phrase “Drill baby drill.” He actually stole it from the McCain/Palin 2008 campaign. I included examples of several folks at the RNC in 2008 yelling the phrase.

Trump stole it from McCain. Just sit with that for a moment. pic.twitter.com/Yhu7qiLbkn

— Decoding Fox News (@DecodingFoxNews) March 3, 2024

The phrase is popular with his supporters:

“Our President!”

“Drill, baby, drill!”

“Let’s Go Trump!”

Love this!! 🔥👇🏼 pic.twitter.com/lckKxZkPg8

— TONY™ (@TONYxTWO) April 24, 2025

The phrase is less popular with the climate, obviously, but you can’t win them all:

What was expected for 2050 is already happening now

But instead of urgent action EU is busy watering down their climate action and Trump USA completely eliminating their climate action in drill baby drill bonanza

All your hopes and dreams of a better future are being… pic.twitter.com/arCUB260LP

— GO GREEN (@ECOWARRIORSS) August 29, 2025

“Let’s get Trump back; let’s drill baby drill.”

Nigel Farage speaks at the corporate shill event at Heartland Institute in Chicago (yes the one he did rather than a Clacton constituency surgery)

Clacton is seen as at risk from yearly flooding by 2030.https://t.co/eY8WaiTiM4

— Reform Party UK Exposed 🇬🇧 (@reformexposed) September 15, 2024

Trump is also famous for the ‘Make America Great Again’ or ‘MAGA’ hats, which are famously bright red:

We did it $MAGA —USA is officially red MAGA country! 🔴🇺🇸

We salute you, 47th President of the United States, Donald J. Trump, for all your sacrifices. 🇺🇸

Red MAGA hat stays on! 🔴🧢

I’m sure we can all agree—it was a divine decree. 👼 pic.twitter.com/7p5l40b8mz

— MAGA Coin (@MAGACoinX) November 6, 2024

So, what do you get if you combine a Trumpian slogan with a Trumpian cap?

That’s right – you get “cringe”:

Declaring a move to build more houses, whilst wearing a red, MAGA-style hat and using the cringe ‘build baby build’ slogan is a look…
Who is advising you?????#LabourConference2025 https://t.co/rrCTrbWPx5 pic.twitter.com/pxHxidK1MR

— Coralaen 💙✊🏻🌻🐝🇪🇺😎 (@Moonstone1812) September 28, 2025

‘Build baby build’

People are ridiculing Labour online:

Trump had Drill baby drill and red MAGA hats. Labour’s now on Build baby build… and yes, they’re handing out red hats too. Labour will build a wall next. https://t.co/jyTWlfcBEA

— Dr_Rebecca (@Dr_Bekka_UK) September 27, 2025

One councillor noted that housing secretary Steve Reed may not be the best person to lead this new drive:

As Housing Secretary Steve Reed bizarrely signs MAGA style ‘Build Baby Build’ caps at #Lab25 it might be worth reminding people that he lobbied @MayorofLondon to call in a 250 home housing development in his Constituency. #bbclaurak pic.twitter.com/x7EAbFvs6u

— Cllr Martin Abrams 🕊️🍉 (@Martin_Abrams) September 28, 2025

Embarrassing, cheap party tricks from an MP who tried to stop 237 housing/flat scheme being built in his constituency.

BUILD BABY BUILD, just not in my constituency thanks.

This ain’t the adults in the room. This is a bunch of incompetent hypocrites. pic.twitter.com/y3YOFX1sA9

— Teri ☘️💙♿️ (@mettlesome_teri) September 28, 2025

You may have noticed that you see Trump’s slogan written like this:

Drill, baby drill.

Or like this:

Drill, baby, drill.

The reason the first comma is essential is because you need one before a person’s form of address to indicate that you’re addressing them. The Labour hats and promotional materials lack this comma, which means the literal interpretation is that they intend to build a baby:

I want you to know exactly what ‘BUILD BABY BUILD🇬🇧’ means 👇🏼 pic.twitter.com/eX9khIMtyC

— Steve Reed (@SteveReedMP) September 12, 2025

We’re being pedantic, we know, but it’s worth noting because ‘Donald Trump-grade rhetoric’ is supposed to be the lowest bar there is, and yet they’re somehow failing to clear it.

Policy

As reported by the Guardian, Reed is set to announce:

We will fight for hard-working people, locked out of a secure home for too long by the Conservative government of blockers. This Labour government won’t sit back and let this happen. I will do whatever it takes to get Britain building. We’ve got to ‘build, baby, build’.

That’s the way we put the key to a decent home in the pocket of everyone who needs a secure and affordable home. And not just homes, but communities, and not just communities but entire towns.

This party built new towns after the war to meet our promise of homes fit for heroes. Now, with the worst economic inheritance since that war, we will once again build cutting-edge communities to provide homes fit for families of all shapes and sizes.

I am launching the next generation of new towns taking the lessons from the postwar Labour government housing boom, mobilising the full power of the state to build a new generation of new towns.

As Labour have noted, the towns will not be built within this parliament, and potentially only three will have begun construction:

To accelerate housing delivery and unlock economic growth, this Labour government will build the next generation of new towns.

High-quality, well-designed, sustainable, and liveable communities – we’re determined to have spades in the ground on at least three in this Parliament.

— Matthew Pennycook MP (@mtpennycook) September 28, 2025

We’ve previously reported on Reed’s relationship to water privatisation from this time as the environment secretary. These links are important when considering what will happen with the new towns, because our private water industry has been a never-ending nightmare which costs us billions and worsens our national infrastructure:

💧Water should be run for people, not profit.

❌ Privatisation means constant crisis.

❌ Privatisation also means higher prices for you.

The only thing keeping our water in private hands is Steve Reed’s failure to protect us. Time for that to change. pic.twitter.com/Zhav51KlQe

— Johnbosco Nwogbo (@NwogboJohnbosco) February 21, 2025

We Own It highlighted:

Environment Minister Steve Reed is telling you that he won’t nationalise the water industry, because it would cost £100bn.

👀but where does that figure come from? 👀

Reed claims that it comes from within his own department.

🚨However, it looks suspiciously like it might have come from the private water companies themselves. 🚨

As the Guardian note, Labour’s ‘build baby build’ plan will rely on “public and private funding“. As such, it’s very important we all follow this story to ensure it doesn’t become another ‘bung baby bung’.

Featured image via BBC Breakfast