Reform get Sunday interview slot over Plaid Cymru despite humiliating loss

Given Plaid Cymru’s historic win in Caerphilly, you’d think they’d be all over the Sunday interviews this weekend. That is, unless you’re familiar with these shows, of course, in which case you no doubt assumed they’d have Reform on no matter what:

Normal service on #TrevorPhillips & #BBCLauraK. Days after Plaid Cymru won the #Caerphilly by-election there is no room for Plaid on either programme. But Trevor Phillips has room for the losing party: Farage’s Reform & Zia Yusuf. Ever get the feeling you are being cheated? pic.twitter.com/b1T7oO8IB2

— Gerry Hassan (@GerryHassan) October 26, 2025

Historic

As people reported, the Caerphilly by-election was truly history in the making:

Caerphilly by-election broke several records:

🔴 First time Labour has lost in 115 years
🔴 Worst-ever Labour result
🏴󠁧󠁢󠁷󠁬󠁳󠁿 Best-ever Plaid Cymru result
🔵 Worst-ever Tory result
➡️ Highest Reform % in a Welsh FPTP seat https://t.co/7ySKTr2jBv pic.twitter.com/sDKXaOzWsP

— Stats for Lefties 🍉🏳️‍⚧️ (@LeftieStats) October 24, 2025

It was certainly a big result for Reform; it was just an even bigger result for Plaid Cymru.

Accordingly, people had questions for Sky News:

Plaid Cymru won the Caerphilly by election, beating Reform into second place. So does #trevorphillips interview someone from the winning party? Of course he doesn’t!

Instead he interviews Zia Yusuf from Reform. pic.twitter.com/FHUEZv38Kj

— Saul Staniforth (@SaulStaniforth) October 26, 2025

Where’s Lindsay Whittle, Rhun ap Iorwerth or anyone else from Plaid, the party that actually WON the election? Media bias will be the death of this country https://t.co/E77dwX86Bm

— Elaine Jones (@elainejones_1) October 26, 2025

The BBC avoided the issue by not having Reform or Plaid Cymru on. And while it’s obviously worth asking the sitting government how they messed up so badly, voters clearly want to hear from other voices too:

Streeting is asked about the Caerphilly result & he says the way to respond is to have a values driven agenda, which he explains is about modernising & reforming public services

We all know what right wing politicians mean when they talk about modernising & reforming pic.twitter.com/c0pv8WV1W1

— Saul Staniforth (@SaulStaniforth) October 26, 2025

Spitting mad

The interview with Zia Yusuf covered the awkward topic of Reform MP Sarah Pochin saying that the sight of Black and Asian people in adverts ‘drives her mad’:

#TrevorPhillips: Sarah Pochin(Reform MP) said people are switching off because there are too many black & asian people on telly… is she turning off now, because of you & me?

Zia Yusuf(Reform): She’s a lovely person

TP: Sarah, if you’re watching, stay with us#bbclaurak pic.twitter.com/J6ioyggADu

— Haggis_UK 🇬🇧 🇪🇺 (@Haggis_UK) October 26, 2025

Like Pochin herself, Yusuf agrees we’re seeing too many non-white people in adverts. As Reform are against diversity targets, however, it’s unclear how they intend to solve this ‘problem’.

Mukhtar said the following on the topic:

Does it drive Sarah Pochin mad when she sees Zia Yusuf on Reform party campaign ads?

— Mukhtar (@I_amMukhtar) October 26, 2025

We’d say Yusuf is one of Reform’s big five media figures, with the others including Nigel Farage, Richard Tice, Andrea Jenkyns, and Sarah Pochin. This presumably represents a problem for them, as the Asian population of the UK is only 8.6%. Does this mean we should only see 8.6 Zia Yusufs for every 91.4 white Reform politicians?

This is obviously a very silly thing to suggest, and yet that’s Reform’s argument when it comes to diversity in British adverts.

Mainstream nonsense

The mainstream media were pushing Nigel Farage down people’s throats long before he was a successful party leader. Given that, it’s unsurprising they’d continue to prioritise Reform even as voters choose other parties.

There is at least a silver lining in all this, and it’s that the more these Reform politicians speak their minds, the worse they look.

Reform MP Sarah Pochin: “It drives me mad when I see adverts full of Black people, full of Asian people, full of people that are basically anything other than White.”

If the colour of someone else’s skin drives you ‘mad’, you are a Grade-A racist. pic.twitter.com/Doo5DfX0yl

— Josh Babarinde OBE MP (@JoshBabarinde) October 25, 2025

Featured image via Sky News (YouTube) / Sky News (YouTube)